More than 80% of readers review the back of a book cover before deciding to purchase, making the cover one of the most critical elements in the publishing process. From concept to completion, two design elements bring a book to life and enhance its attractiveness to buyers.
The book cover
A designer turns the written content into artistic cover art, reflecting the nature of the story, meant to grab the reader’s attention. The cover design leaps off the page, drawing interested consumers to the book for purchase. Its brand message represents the author, helping the reader emotionally and intellectually identify with the author’s work.
A designer may use the same or similar concepts in a series to attract new and existing readers to the brand.
A riveting cover design offers an attractive visual and print synopsis of the book’s interior. Its dynamic and creative qualities help the book compete against millions of titles, which are available for sale. A beautiful and powerful cover may spark the reader’s point of sale decision to purchase.
Most readers give little thought to the detailed work required to bring a book to market. The interior structure and content design include the page spread, top-bottom spacing, and font. The book’s structure may also offer distinct elements to set it apart from the competition.
For example, for branding purposes, a book designer may separate the book into three sections or give the book unique design elements. These innovative techniques attract readers who revel in distinctive and creative concepts, complementing the author’s content.